About Me
I am a seasoned professional embodying a rare fusion of leadership acumen, strategic foresight, and robust marketing proficiency. With a proven track record in spearheading successful campaigns across digital landscapes and 360-degrees touchpoints, I excel in leading diverse teams towards achieving unparalleled performance heights. My approach is deeply rooted in strategic thinking, enabling me to forecast trends, innovate solutions, and navigate complex stakeholder networks effectively. My marketing expertise is comprehensive, spanning across all phases of customer engagement—from awareness to loyalty—through a meticulous management of all channels and touchpoints. I am committed to leveraging this blend of skills to drive growth, enhance brand presence, and deliver exceptional outcomes, ensuring a seamless and impactful customer journey.
Relevant Work Experience
2023-2024
Howden
Head of Marketing Communications & Project Manager Rebranding
Project Manager on a 6-month contract in order to manage the rebranding and to build up a working Marketing & Communication Department. Creation and implementation of Content Strategy, Serving M&A projects for rebranding of 9 acquisitions
2016-2024
Freelancer
Digital Expert & Strategist & Blogger
Since 2016, as side business active as Blogger, Influencer, Content Creator on MOMof4.ch and freelancing Digital Expert for several brands, such as Norma, Sytec, Gleichcom, Betterproblems, Motorex, Pampers, Switzerland Tourism, Ticino Tourism, Flims-Laax-Falera, Heidiland, Dyson, Electrolux, etc.
2018-2021
Delica AG
Global Head of Content & Digital
Overseeing the Global Content e-Marketing Team across Berlin and Switzerland with accountability to the Head of Marketing Communication. Key tasks include managing diverse stakeholders, formulating a global content strategy with influencer campaigns in 9 countries, and monitoring performance through strategic KPIs. Responsibilities also encompass optimizing SEM, SEO, SEA, SMO, integrating customer service on social media, and harmonizing brand representation across platforms. Leads content teams and acts as the central liaison among stakeholders.
2018-2019
Mövenpick
Online Marketing Manager
Online Marketing Lead at HQ, reporting to the Marketing Head, focuses on digital marketing and e-commerce for Fine Foods. Duties include creating and executing comprehensive digital campaigns (SEO/SEM, email, social media, influencer marketing), managing global social media presence, evaluating performance across 18 countries, exploring new technologies, and establishing social media guidelines. Leads the Brand and e-Commerce team.
2016-2017
Freelancer
Dissertation, Mandates, Blogger and Content Creator
Dissertation for the University of Liverpool with Title: Online Booking Systems and customer satisfaction: An Exploratory Study of Hospitality Industry in Switzerland (2017), Mandates as Digital Expert, Blogger and Content Creator
2015-2016
WIPS
Digital Marketing Project Manager
Digitalization of all business processes, including the implementation of a Digital Marketing & Social Media Strategy. Role of Community Manager with leadership responsibilities in initiating changes and launching new websites. Oversight of programming and supervision across Social Media Platforms.
Serving as a Talent Manager 3.0 for Executives in the Hospitality sector, focusing on the sourcing of executive talent within the Hospitality Industry. Providing introductory training and facilitating vocational adjustments for new owners.
2013-2015
Ybrigerhof
Hotel Director / Managing Director
Managed daily hotel operations and led marketing, including digital strategies and social media oversight. Directed HR and innovated digital processes in reception and dining, achieving a 307% sales increase for Asian guests and over 150% quarterly account growth.
2012-2013
ReviewZine
Sales & Marketing Manager
Established Startup's Sales & Marketing Division focusing on strategy creation, Google Ads, and social media reviews. Handled recruitment, content publication, key account management, and post-sale consulting with a focus on tourism.
2012-2013
Bluemar Hellas
Sales & Marketing Manager
Managed European planning and production, reporting directly to the GM. Led hotel partnerships, key account management, and supervised sales across Europe, Middle East, and Asia. Oversaw B2B/B2C email marketing and guided social media community managers. Achieved key account expansions in Ukraine and Italy, boosting Greek business by 23% and enhanced digital contracting efficiency.
2011-2012
Lindnerhotel Leukerbad
Reservation Manager with Revenue Tasks
Managed resort's yield, forecasting, and budget, reporting to the GM. Led Sales & Reservations, negotiated with tour operators, and oversaw product management for two seasons. Analyzed booking portal markets and managed system care. Handled social media and complaints. Coordinated online bookings, trained marketing and revenue heads, and led banquet and convention planning.
2011
Sek
Oberwil
Substitute Teacher at Secondary School
Substitute Teacher Secondary Level for 28 lessons / week, Lessons French, German & English, Workshop for CV writing and Online Marketing Tools
2006-2010
Destination Manager Greece / Head of Sales & Marketing
Bluemar Hellas
Managed European planning and production, reporting directly to the GM. Led hotel partnerships, key account management, and supervised sales across Europe, Middle East, and Asia. Oversaw B2B/B2C email marketing and guided social media community managers. Achieved key account expansions in Ukraine and Italy, boosting Greek business by 23% and enhanced digital contracting efficiency.
1999-2005
diverse companies
Internship, Travel Consultant, Representative, PA to GM
As student and internship different roles in several German, Greek, Swiss Tour Operators and Incoming Branches
Education, Certification, & Others Works
Master of Science in Global Marketing
Liverpool University
2017
The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard 'triple-crown' accreditation from AACSB, AMBA and EQUIS.
Bachelor Tourism Business Management
HEVS Valais, HFT Lucerne
2004
Bilingual Studies in Valais (French / German) and specialisation in Incoming Tourism and Management, followed by Lucerne’s specialisation in outgoing and transportation
Other Qualifications
Online Marketing Consultant (IHK)
Academy Maker (Lindnerhotels)
Ritzy Certificate Problem Mgmt
IFH Seminary Sales
IDeaS Seminary
International Travel & Tourism Foundation Diploma (ITTF) by IATA / UFTAA
Certificate Marketing in a Digital World by University of Ilinois
Further Courses & Education
Coaching & Leadership
Rhetoric & Public Speaking
Business English
Funnel Building
IPMA Project Management
Ideal Roles & Expertise Alignment
Ideal Roles aligned with my
Expertise in Leadership & Marketing
Chief Marketing Officer (CMO): Leading strategic marketing efforts at the executive level.
Vice President of Marketing: Directing and working on strategies to meet the company’s marketing potential.
Marketing Director: Leading the marketing department, crafting strategies that align with company goals.
Head of Marketing (Communications): Overseeing all marketing and communication operations of the company and developing its marketing strategy and vision.
Digital Transformation Expert: Guiding businesses through digital change.
Brand Strategy Director: Shaping and driving a brand's strategic direction.
Head of Innovation: Spearheading initiatives to foster growth through innovation.
Global Marketing Director: Overseeing marketing strategies across international markets.
Customer Experience (CX) Director: Enhancing customer interactions and satisfaction.
Content Strategy Director: Leading content development to align with business goals.
E-commerce Strategy Director: Driving online sales and digital presence strategies.
Innovation Manager: Driving innovation within the company, focusing on creating new products or services.
Managing Director: Overseeing the operations of the entire company or a significant segment of the company.
Board Member with a Focus on Marketing, Digital Innovation and Leadership: Offering strategic insights and oversight from a marketing and digital transformation perspective.
Skills & Proficiencies
General Professional Skillset
Organisational Talent
Innovative & Creative
Problem Solving Attitude
Positive Attitude
Team-minded
Operational Knowledge
Analytic Thinking
Strong Social Skills
Leadership Ability
Readyness for Duty & Dedication
Hard Worker
Design Skills
Indesign
Photoshop
GIMP
Quark Xpress
User Experience Design
User Interface Design
Web Design
Logo & Branding
Icons & Infographics
Print Materials
HTML / CSS
Pen & Paper
WP, Wix, TYPO3, Gambio, Drupal, Shopware
Language
Skills & Writing
Multilingual Content Strategist
I am a talented linguist and adept writer, excelling as a content strategist in multiple languages with a deep understanding of cultural nuances.
Languages
Native Speaker in German / Swiss German
I use German every day
Fluent in English
Master Studies in English, daily business use
Fluent in French
Bachelor bilingual Studies, frequent business use
Native Level in Greek
Business & Private use over 15 years
Fluent in Italian
Learned in school, Matura Typo D, frequent business use
Selected Works
Blog MOMof4.ch
established in 2017
Hotel Ybrigerhof
2013
Global Content Strategy
2018, - 2023
Coaching & Mentorship
since 2022
Marriage & Convention Planner
2005 - 2015
Digital Marketing Freelancer
since 2020
“Muriel has a deep understanding of business requirements from companies linked to digital. Being herself influencer, she also knows perfectly expectations and habits from SOME communities.
She is therefore a perfect asset for your digital marketing, from strategy to campaign roll out.”
Aline Veillerette
Group CRM Manager at Delica AG, Colleague at work
“I worked with Muriel during my time at Migros / Café Royal. Muriel shows great commitment, she is well versed in digital marketing and has a very agile way of working. She not only has very well-founded specialist knowledge, she also always knows how to work in a solution-oriented manner. I wish Muriel the best..”
Edourdo Illianes Kurth
Former Account Director for Café Royal, Stakeholder at work
I could be your new Board Member
Muriel Urech Tsamis
MSc in Global Marketing from the University of Liverpool.
Bachelor in Tourism Business Management.
"The key to successful leadership today is influence, not authority."
– Ken Blanchard.
Strategic creativity and analytical thinking.
Advanced proficiency in digital marketing tools and strategies.
Motivating teams to exceed objectives through inspirational leadership.
Operational efficiency and streamlining processes for cost reduction.
Multilingual, enhancing communication and market outreach.
Boardroom Impact:
My Vision and Value
I combine extensive expertise in marketing, leadership, and the hospitality industry to drive strategic growth and operational efficiency. My career has been marked by leadership roles in marketing and digital strategy at renowned organizations, alongside a successful freelance career. I've established a proven track record in enhancing brand presence and optimizing revenue, developing strategies that boost operational efficiency and client satisfaction. With advanced degrees and multilingual proficiency, I am ready to offer valuable insights and strategies, aiming to transform businesses with innovative marketing and leadership, aligning with the board's goals for continuous improvement and strategic growth.
Professional Experience Highlights
- Held leadership roles in marketing and digital strategy at Howden AG, Delica AG, and Mövenpick AG, where I spearheaded digital transformation initiatives and leveraged market trends to enhance brand strategies.
- Demonstrated leadership in managing hotel and business operations, driving profitability, and overseeing strategic development, with a keen focus on innovation to enhance guest satisfaction across various prestigious hotels and service companies.
- Managed a successful freelance career, providing digital marketing and content creation services, always staying ahead of industry trends to deliver cutting-edge solutions.
- Demonstrated a proven track record in brand presence enhancement and digital campaign management, utilizing innovative strategies to maintain competitive advantage.
-Excelled in driving operational efficiency and reducing costs through innovative business processes, significantly boosting profitability and productivity in hotel and business operations. This strategic approach contributed to more profit and enhanced client satisfaction across esteemed service companies.
Connect with me
Muriel Urech Tsamis
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